Mission Statement

Our mission is simple:

1. Produce quality mattresses at huge savings and sell them directly to consumers, eliminating the middleman and providing real value.
2. Be courteous to our customers and educate them about the product they are buying.
3. Always strive for the win-win solution in dealings with customers, fellow employees and suppliers.

This means that you can take your time, shop around, never be pressured and feel confident that you've chosen the best mattress. And it's why we show you how our mattresses are built—because when you understand the process of building a mattress and box spring, you can make an informed decision to purchase. We have cut-away models of our mattresses and their name-brand counterparts, so you can compare feature for feature and know exactly what you're getting for your money. Visit one of our stores and see for yourself.

Eliminate the Middleman

Many people think it's just a gimmick when we talk about eliminating the middleman. But it is the primary factor that allows us to offer you the great values we talk about.

The national brand mattresses are made in factories. The factories sell and deliver to a retail store, who marks up the mattress to cover their warehousing, advertising, salaries, store rents and utilities and all the other costs and make their profit, then sells it to you. We eliminate the retailer and the markup by having our mattresses built and selling them to you at factory stores with no extra step and no extra markup. So you get the same quality at a lower price.